Making money, making music : : history and core concepts / / David Bruenger.
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...
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Place / Publishing House: | Oakland, California : : University of California Press,, [2016] 2016 |
Year of Publication: | 2016 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (301 pages) :; illustrations |
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Table of Contents:
- Musical experience as transaction
- Transience to permanence
- The rise of commercial markets
- Media revolutions
- Convergence and crossover
- Masssification
- Scaling and selling live performance
- Visual media
- Artists, audiences, and brands
- Digitization
- State of the art.