Making money, making music : : history and core concepts / / David Bruenger.
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...
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| Place / Publishing House: | Oakland, California : : University of California Press,, [2016] 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (301 pages) :; illustrations |
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| Summary: | "Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780520292581 (cloth : alk. paper) 9780520292598 (pbk. : alk. paper) 9780520292581 9780520966062 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | David Bruenger. |