Making money, making music : : history and core concepts /

Making money, making music : : history and core concepts / / David Bruenger.

"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...

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VerfasserIn:
Bruenger, David, 1953-
Place / Publishing House:Oakland, California : : University of California Press,, [2016]
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (301 pages) :; illustrations
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id 5004700078
ctrlnum (MiAaPQ)5004700078
(Au-PeEL)EBL4700078
(CaPaEBR)ebr11272719
(OCoLC)945586119
collection bib_alma
record_format marc
spelling Bruenger, David, 1953- author.
Making money, making music : history and core concepts / David Bruenger.
Oakland, California : University of California Press, [2016]
2016
1 online resource (301 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Music trade.
Electronic books.
Print version: Bruenger, David. Making money, making music : history and core concepts. Oakland, California : University of California Press, [2016] 9780520292581
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4700078 Click to View
language English
format eBook
author Bruenger, David, 1953-
spellingShingle Bruenger, David, 1953-
Making money, making music : history and core concepts /
Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
author_facet Bruenger, David, 1953-
author_variant d b db
author_role VerfasserIn
author_sort Bruenger, David, 1953-
title Making money, making music : history and core concepts /
title_sub history and core concepts /
title_full Making money, making music : history and core concepts / David Bruenger.
title_fullStr Making money, making music : history and core concepts / David Bruenger.
title_full_unstemmed Making money, making music : history and core concepts / David Bruenger.
title_auth Making money, making music : history and core concepts /
title_new Making money, making music :
title_sort making money, making music : history and core concepts /
publisher University of California Press,
publishDate 2016
physical 1 online resource (301 pages) : illustrations
contents Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
isbn 9780520966062 (e-book)
9780520292581
callnumber-first M - Music
callnumber-subject ML - Literature on Music
callnumber-label ML3790
callnumber-sort ML 43790 B7767 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4700078
illustrated Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 780 - Music
dewey-ones 780 - Music
dewey-full 780.23/73
dewey-sort 3780.23 273
dewey-raw 780.23/73
dewey-search 780.23/73
oclc_num 945586119
work_keys_str_mv AT bruengerdavid makingmoneymakingmusichistoryandcoreconcepts
status_str n
ids_txt_mv (MiAaPQ)5004700078
(Au-PeEL)EBL4700078
(CaPaEBR)ebr11272719
(OCoLC)945586119
is_hierarchy_title Making money, making music : history and core concepts /
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