Multichannel marketing : metrics and methods for on and offline success /

Multichannel marketing : metrics and methods for on and offline success / / Akin Arikan.

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Superior document:Sybex serious skills
:
ProQuest (Firm)
Arikan, Akin, 1969-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
Series:Serious skills.
Online Access:
Physical Description:xxiv, 288 p. :; ill.
Notes:Includes index.
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record_format marc
spelling Arikan, Akin, 1969-
Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.
Indianapolis, Ind. : Wiley Pub., c2008.
xxiv, 288 p. : ill.
Sybex serious skills
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Multilevel marketing.
Electronic books.
ProQuest (Firm)
Serious skills.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=469197 Click to View
language English
format Electronic
eBook
author Arikan, Akin, 1969-
spellingShingle Arikan, Akin, 1969-
Multichannel marketing metrics and methods for on and offline success /
Sybex serious skills
author_facet Arikan, Akin, 1969-
ProQuest (Firm)
ProQuest (Firm)
author_variant a a aa
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Arikan, Akin, 1969-
title Multichannel marketing metrics and methods for on and offline success /
title_sub metrics and methods for on and offline success /
title_full Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.
title_fullStr Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.
title_full_unstemmed Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.
title_auth Multichannel marketing metrics and methods for on and offline success /
title_new Multichannel marketing
title_sort multichannel marketing metrics and methods for on and offline success /
series Sybex serious skills
series2 Sybex serious skills
publisher Wiley Pub.,
publishDate 2008
physical xxiv, 288 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 A75 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=469197
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 609847895
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hierarchy_parent_title Sybex serious skills
is_hierarchy_title Multichannel marketing metrics and methods for on and offline success /
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