Multichannel marketing : metrics and methods for on and offline success / / Akin Arikan.
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| Superior document: | Sybex serious skills |
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Series: | Serious skills.
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| Online Access: | |
| Physical Description: | xxiv, 288 p. :; ill. |
| Notes: | Includes index. |
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| ISBN: | 047023959X 9780470239599 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Akin Arikan. |