The marketing revolution in politics : : what recent U.S. presidential campaigns can teach us about effective marketing /

The marketing revolution in politics : : what recent U.S. presidential campaigns can teach us about effective marketing / / Bruce I. Newman.

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VerfasserIn:
Newman, Bruce I.,
Place / Publishing House:Toronto, [Ontario] ;, Buffalo, [New York] ;, London, [England] : : University of Toronto Press,, 2016.
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (218 pages)
Notes:Includes index.
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ctrlnum (MiAaPQ)5004671107
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(CaPaEBR)ebr11256833
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spelling Newman, Bruce I., author.
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016.
2016
1 online resource (218 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Political campaigns United States.
Campaign management United States.
Advertising, Political United States.
Communication in politics United States.
Marketing Political aspects United States.
Electronic books.
Print version: Newman, Bruce I. Marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing. Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, c2016 xi, 205 pages 9781442647992 2015463279
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4671107 Click to View
language English
format eBook
author Newman, Bruce I.,
spellingShingle Newman, Bruce I.,
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
author_facet Newman, Bruce I.,
author_variant b i n bi bin
author_role VerfasserIn
author_sort Newman, Bruce I.,
title The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
title_sub what recent U.S. presidential campaigns can teach us about effective marketing /
title_full The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
title_fullStr The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
title_full_unstemmed The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
title_auth The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
title_new The marketing revolution in politics :
title_sort the marketing revolution in politics : what recent u.s. presidential campaigns can teach us about effective marketing /
publisher University of Toronto Press,
publishDate 2016
physical 1 online resource (218 pages)
isbn 9781442669734 (e-book)
9781442647992
callnumber-first J - Political Science
callnumber-subject JK - United States
callnumber-label JK2281
callnumber-sort JK 42281 N4827 42016
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4671107
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 320 - Political science
dewey-ones 324 - The political process
dewey-full 324.70973
dewey-sort 3324.70973
dewey-raw 324.70973
dewey-search 324.70973
oclc_num 945579663
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is_hierarchy_title The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
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