The marketing revolution in politics : : what recent U.S. presidential campaigns can teach us about effective marketing / / Bruce I. Newman.
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| Place / Publishing House: | Toronto, [Ontario] ;, Buffalo, [New York] ;, London, [England] : : University of Toronto Press,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (218 pages) |
| Notes: | Includes index. |
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| ISBN: | 9781442647992 9781442669734 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Bruce I. Newman. |