The marketing revolution in politics : : what recent U.S. presidential campaigns can teach us about effective marketing / / Bruce I. Newman.
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Place / Publishing House: | Toronto, [Ontario] ;, Buffalo, [New York] ;, London, [England] : : University of Toronto Press,, 2016. 2016 |
Year of Publication: | 2016 |
Language: | English |
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Physical Description: | 1 online resource (218 pages) |
Notes: | Includes index. |
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