Marketing performance : : 10 simple rules to navigate today's complex marketing analytics space /

Marketing performance : : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others].

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VerfasserIn:
Bauer, Thomas,
TeilnehmendeR:
Bauer, Thomas,
Place / Publishing House:Chichester, West Sussex, England : : Wiley,, 2016.
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (200 pages)
Notes:Includes index.
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collection bib_alma
record_format marc
spelling Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Thomas Bauer [and three others].
Chichester, West Sussex, England : Wiley, 2016.
2016
1 online resource (200 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Electronic books.
Bauer, Thomas, author.
Print version: Marketing performance : 10 simple rules to navigate today's complex marketing analytics space. Chichester, West Sussex, England : Wiley, c2016 185 pages 9781119278337 2016015986
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4533771 Click to View
language English
format eBook
author Bauer, Thomas,
spellingShingle Bauer, Thomas,
Marketing performance : 10 simple rules to navigate today's complex marketing analytics space /
author_facet Bauer, Thomas,
Bauer, Thomas,
author_variant t b tb
author_role VerfasserIn
author2 Bauer, Thomas,
author2_role TeilnehmendeR
author_sort Bauer, Thomas,
title Marketing performance : 10 simple rules to navigate today's complex marketing analytics space /
title_sub 10 simple rules to navigate today's complex marketing analytics space /
title_full Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Thomas Bauer [and three others].
title_fullStr Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Thomas Bauer [and three others].
title_full_unstemmed Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Thomas Bauer [and three others].
title_auth Marketing performance : 10 simple rules to navigate today's complex marketing analytics space /
title_new Marketing performance :
title_sort marketing performance : 10 simple rules to navigate today's complex marketing analytics space /
publisher Wiley,
publishDate 2016
physical 1 online resource (200 pages)
isbn 9781119278290
9781119278337
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 M375 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4533771
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 951222861
work_keys_str_mv AT bauerthomas marketingperformance10simplerulestonavigatetodayscomplexmarketinganalyticsspace
status_str n
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is_hierarchy_title Marketing performance : 10 simple rules to navigate today's complex marketing analytics space /
author2_original_writing_str_mv noLinkedField
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