Marktforschung : : grundlagen und praktische anwendungen /

Marktforschung : : grundlagen und praktische anwendungen / / Jorg Koch, Peter Gebhardt, Florian Riedmuller.

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VerfasserIn:
Koch, Jorg,
Gebhardt, Peter,
Riedmuller, Florian,
TeilnehmendeR:
Gebhardt, Peter,
Riedmuller, Florian,
Place / Publishing House:Berlin, [Germany] : : De Gruyter Oldenbourg,, 2016.
2016
Year of Publication:2016
Edition:7., uberarbeitete und aktualisierte Auflage.
Language:German
Online Access:
Physical Description:1 online resource (342 pages) :; illustrations, tables
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ctrlnum (MiAaPQ)5004459595
(Au-PeEL)EBL4459595
(CaPaEBR)ebr11177594
(CaONFJC)MIL908143
(OCoLC)945751909
collection bib_alma
record_format marc
spelling Koch, Jorg, author.
Marktforschung : grundlagen und praktische anwendungen / Jorg Koch, Peter Gebhardt, Florian Riedmuller.
7., uberarbeitete und aktualisierte Auflage.
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
2016
1 online resource (342 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed April 11, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Marketing research Consumer behavior.
Electronic books.
Gebhardt, Peter, author.
Riedmuller, Florian, author.
Print version: Koch, Jorg. Marktforschung : grundlagen und praktische anwendungen. 7., uberarbeitete und aktualisierte Auflage. Berlin, [Germany] : De Gruyter Oldenbourg, c2016 xiii, 327 pages 9783110413786
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4459595 Click to View
language German
format eBook
author Koch, Jorg,
Gebhardt, Peter,
Riedmuller, Florian,
spellingShingle Koch, Jorg,
Gebhardt, Peter,
Riedmuller, Florian,
Marktforschung : grundlagen und praktische anwendungen /
author_facet Koch, Jorg,
Gebhardt, Peter,
Riedmuller, Florian,
Gebhardt, Peter,
Riedmuller, Florian,
author_variant j k jk
p g pg
f r fr
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Gebhardt, Peter,
Riedmuller, Florian,
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Koch, Jorg,
title Marktforschung : grundlagen und praktische anwendungen /
title_sub grundlagen und praktische anwendungen /
title_full Marktforschung : grundlagen und praktische anwendungen / Jorg Koch, Peter Gebhardt, Florian Riedmuller.
title_fullStr Marktforschung : grundlagen und praktische anwendungen / Jorg Koch, Peter Gebhardt, Florian Riedmuller.
title_full_unstemmed Marktforschung : grundlagen und praktische anwendungen / Jorg Koch, Peter Gebhardt, Florian Riedmuller.
title_auth Marktforschung : grundlagen und praktische anwendungen /
title_new Marktforschung :
title_sort marktforschung : grundlagen und praktische anwendungen /
publisher De Gruyter Oldenbourg,
publishDate 2016
physical 1 online resource (342 pages) : illustrations, tables
edition 7., uberarbeitete und aktualisierte Auflage.
isbn 9783110414110
9783110426182
9783110413786
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 K634 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4459595
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.83
dewey-sort 3658.83
dewey-raw 658.83
dewey-search 658.83
oclc_num 945751909
work_keys_str_mv AT kochjorg marktforschunggrundlagenundpraktischeanwendungen
AT gebhardtpeter marktforschunggrundlagenundpraktischeanwendungen
AT riedmullerflorian marktforschunggrundlagenundpraktischeanwendungen
status_str n
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(CaPaEBR)ebr11177594
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is_hierarchy_title Marktforschung : grundlagen und praktische anwendungen /
author2_original_writing_str_mv noLinkedField
noLinkedField
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