Writing for public relations : : a practical guide for professionals / / Janet Mizrahi.
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a...
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| Superior document: | Corporate communication collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
| Year of Publication: | 2016 |
| Edition: | First edition. |
| Language: | English |
| Series: | Corporate communication collection.
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| Online Access: | |
| Physical Description: | 1 online resource (136 pages) :; illustrations. |
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Table of Contents:
- 1. Writing as a public relations professional
- 2. Routine communication
- 3. Writing news releases
- 4. Newsletters
- 5. Brochures
- 6. Media kits
- 7. Website content
- 8. Social media
- Appendix. Sample documents
- Notes
- References
- Index.