Writing for public relations : : a practical guide for professionals / / Janet Mizrahi.
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a...
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Superior document: | Corporate communication collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016. |
Year of Publication: | 2016 |
Edition: | First edition. |
Language: | English |
Series: | Corporate communication collection.
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Online Access: | |
Physical Description: | 1 online resource (136 pages) :; illustrations. |
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(MiAaPQ)5004307177 (Au-PeEL)EBL4307177 (CaPaEBR)ebr11138056 (CaONFJC)MIL884208 (OCoLC)939264174 |
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Mizrahi, Janet., author. Writing for public relations : a practical guide for professionals / Janet Mizrahi. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016. 1 online resource (136 pages) : illustrations. text rdacontent computer rdamedia online resource rdacarrier Corporate communication collection, 2156-8170 Includes bibliographical references (pages 129-132) and index. 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. Access restricted to authorized users and institutions. The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. Title from PDF title page (viewed on January 19, 2016). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Business writing. Public relations. blog brochure e-newsletter marcom marketing marketing style media kit microblog news release newsletter pitch letter press kit press release public relations social media Tweet web copy web writing website writing Electronic books. Print version: 9781631573057 ProQuest (Firm) Corporate communication collection. 2156-8170 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4307177 Click to View |
language |
English |
format |
eBook |
author |
Mizrahi, Janet., |
spellingShingle |
Mizrahi, Janet., Writing for public relations : a practical guide for professionals / Corporate communication collection, 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
author_facet |
Mizrahi, Janet., |
author_variant |
j m jm |
author_role |
VerfasserIn |
author_sort |
Mizrahi, Janet., |
title |
Writing for public relations : a practical guide for professionals / |
title_sub |
a practical guide for professionals / |
title_full |
Writing for public relations : a practical guide for professionals / Janet Mizrahi. |
title_fullStr |
Writing for public relations : a practical guide for professionals / Janet Mizrahi. |
title_full_unstemmed |
Writing for public relations : a practical guide for professionals / Janet Mizrahi. |
title_auth |
Writing for public relations : a practical guide for professionals / |
title_new |
Writing for public relations : |
title_sort |
writing for public relations : a practical guide for professionals / |
series |
Corporate communication collection, |
series2 |
Corporate communication collection, |
publisher |
Business Expert Press, |
publishDate |
2016 |
physical |
1 online resource (136 pages) : illustrations. |
edition |
First edition. |
contents |
1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
isbn |
9781631573064 9781631573057 |
issn |
2156-8170 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5718 |
callnumber-sort |
HF 45718.3 M598 42016 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4307177 |
illustrated |
Illustrated |
dewey-hundreds |
800 - Literature |
dewey-tens |
800 - Literature, rhetoric & criticism |
dewey-ones |
808 - Rhetoric & collections of literature |
dewey-full |
808.06665 |
dewey-sort |
3808.06665 |
dewey-raw |
808.06665 |
dewey-search |
808.06665 |
oclc_num |
939264174 |
work_keys_str_mv |
AT mizrahijanet writingforpublicrelationsapracticalguideforprofessionals |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5004307177 (Au-PeEL)EBL4307177 (CaPaEBR)ebr11138056 (CaONFJC)MIL884208 (OCoLC)939264174 |
hierarchy_parent_title |
Corporate communication collection, |
is_hierarchy_title |
Writing for public relations : a practical guide for professionals / |
container_title |
Corporate communication collection, |
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