Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / / Janet Mizrahi.
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...
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| Superior document: | Corporate communication collection, |
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| Year of Publication: | 2010 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Corporate communication collection,
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| Online Access: | |
| Physical Description: | 1 electronic text (94 p.) :; ill., digital file. |
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| Summary: | This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. |
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| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 85-87) and index. |
| ISBN: | 9781606491737 (pbk.) 9781606491744 (electronic bk.) |
| ISSN: | 2156-8170 |
| Access: | Access restricted to authorized users and institutions. |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Janet Mizrahi. |