Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / / Janet Mizrahi.

• Superior document: Corporate communication collection,
• Author: Mizrahi, Janet.
• Year of Publication: 2010
• Edition: 1st ed.
• Language: English
• Series: Corporate communication collection,
• Physical Description: 1 electronic text (94 p.) :; ill., digital file.

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.

Table of Contents

List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.