Innovative pricing strategies to increase profits / / Daniel Marburger.
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
Saved in:
Superior document: | Economics collection, |
---|---|
VerfasserIn: | |
Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | Second edition. |
Language: | English |
Series: | Economics collection.
|
Online Access: | |
Physical Description: | 1 online resource (x, 148 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5004189526 |
---|---|
ctrlnum |
(MiAaPQ)5004189526 (Au-PeEL)EBL4189526 (CaPaEBR)ebr11129158 (CaONFJC)MIL879363 (OCoLC)939264365 |
collection |
bib_alma |
record_format |
marc |
spelling |
Marburger, Daniel R., author. Innovative pricing strategies to increase profits / Daniel Marburger. Second edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (x, 148 pages) text rdacontent computer rdamedia online resource rdacarrier Economics collection, 2163-7628 Includes bibliographical references (pages 137-144) and index. Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. Access restricted to authorized users and institutions. The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. Title from PDF title page (viewed on December 1, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Pricing. Open price system. Internet auctions. Bundling common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse Electronic books. Print version: 9781631573699 ProQuest (Firm) Economics collection. 2163-7628 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4189526 Click to View |
language |
English |
format |
eBook |
author |
Marburger, Daniel R., |
spellingShingle |
Marburger, Daniel R., Innovative pricing strategies to increase profits / Economics collection, Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
author_facet |
Marburger, Daniel R., |
author_variant |
d r m dr drm |
author_role |
VerfasserIn |
author_sort |
Marburger, Daniel R., |
title |
Innovative pricing strategies to increase profits / |
title_full |
Innovative pricing strategies to increase profits / Daniel Marburger. |
title_fullStr |
Innovative pricing strategies to increase profits / Daniel Marburger. |
title_full_unstemmed |
Innovative pricing strategies to increase profits / Daniel Marburger. |
title_auth |
Innovative pricing strategies to increase profits / |
title_new |
Innovative pricing strategies to increase profits / |
title_sort |
innovative pricing strategies to increase profits / |
series |
Economics collection, |
series2 |
Economics collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (x, 148 pages) |
edition |
Second edition. |
contents |
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
isbn |
9781631573705 9781631573699 |
issn |
2163-7628 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5416 |
callnumber-sort |
HF 45416.5 M275 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4189526 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.816 |
dewey-sort |
3658.816 |
dewey-raw |
658.816 |
dewey-search |
658.816 |
oclc_num |
939264365 |
work_keys_str_mv |
AT marburgerdanielr innovativepricingstrategiestoincreaseprofits |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5004189526 (Au-PeEL)EBL4189526 (CaPaEBR)ebr11129158 (CaONFJC)MIL879363 (OCoLC)939264365 |
hierarchy_parent_title |
Economics collection, |
is_hierarchy_title |
Innovative pricing strategies to increase profits / |
container_title |
Economics collection, |
_version_ |
1792330895069282304 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04120nam a2200793 i 4500</leader><controlfield tag="001">5004189526</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">151201s2015 nyu foab 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781631573699</subfield><subfield code="q">paperback</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631573705</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5004189526</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL4189526</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr11129158</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL879363</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)939264365</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5416.5</subfield><subfield code="b">.M275 2015</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.816</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marburger, Daniel R.,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovative pricing strategies to increase profits /</subfield><subfield code="c">Daniel Marburger.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017) :</subfield><subfield code="b">Business Expert Press,</subfield><subfield code="c">2015.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (x, 148 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Economics collection,</subfield><subfield code="x">2163-7628</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 137-144) and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index.</subfield></datafield><datafield tag="506" ind1="1" ind2=" "><subfield code="a">Access restricted to authorized users and institutions.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Title from PDF title page (viewed on December 1, 2015).</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Pricing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Open price system.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet auctions.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Bundling</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">common value auction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">consumer surplus</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Dutch auction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">dynamic pricing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">e-commerce</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">English auction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">first-price sealed bid auction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">online auctions</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">peak-load pricing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">price discrimination</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">price elasticity</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">price penetration</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">price skimming</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">pricing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">private value auction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">quality choices</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">quantity discounts</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">reference price</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Robinson- Patman Act</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">second-price sealed bid auction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">surge pricing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">two-part tariffs</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">tying</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">winner's curse</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9781631573699</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Economics collection.</subfield><subfield code="x">2163-7628</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4189526</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |