Innovative pricing strategies to increase profits / / Daniel Marburger.
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
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Superior document: | Economics collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | Second edition. |
Language: | English |
Series: | Economics collection.
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Online Access: | |
Physical Description: | 1 online resource (x, 148 pages) |
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