Consumer behaviour and advertising management

Consumer behaviour and advertising management / Matin Khan.

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ProQuest (Firm)
Khan, Matin A.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2006
Language:English
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Physical Description:xv, 374 p. :; ill.
Notes:Includes index.
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record_format marc
spelling Khan, Matin A.
Consumer behaviour and advertising management [electronic resource] / Matin Khan.
New Delhi : New Age International (P) Ltd., Publishers, c2006.
xv, 374 p. : ill.
Includes index.
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Advertising Management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=418811 Click to View
language English
format Electronic
eBook
author Khan, Matin A.
spellingShingle Khan, Matin A.
Consumer behaviour and advertising management
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
author_facet Khan, Matin A.
ProQuest (Firm)
ProQuest (Firm)
author_variant m a k ma mak
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Khan, Matin A.
title Consumer behaviour and advertising management
title_full Consumer behaviour and advertising management [electronic resource] / Matin Khan.
title_fullStr Consumer behaviour and advertising management [electronic resource] / Matin Khan.
title_full_unstemmed Consumer behaviour and advertising management [electronic resource] / Matin Khan.
title_auth Consumer behaviour and advertising management
title_new Consumer behaviour and advertising management
title_sort consumer behaviour and advertising management
publisher New Age International (P) Ltd., Publishers,
publishDate 2006
physical xv, 374 p. : ill.
contents pt. 1. Consumer behaviour -- pt. 2. Advertising management.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 K43 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=418811
illustrated Illustrated
oclc_num 476249301
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is_hierarchy_title Consumer behaviour and advertising management
author2_original_writing_str_mv noLinkedField
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