Consumer behaviour and advertising management / Matin Khan.
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| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 374 p. :; ill. |
| Notes: | Includes index. |
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| 050 | 4 | |a HF5415.32 |b .K43 2006 | |
| 100 | 1 | |a Khan, Matin A. | |
| 245 | 1 | 0 | |a Consumer behaviour and advertising management |h [electronic resource] / |c Matin Khan. |
| 260 | |a New Delhi : |b New Age International (P) Ltd., Publishers, |c c2006. | ||
| 300 | |a xv, 374 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. 1. Consumer behaviour -- pt. 2. Advertising management. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Advertising |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=418811 |z Click to View |