Creative library marketing and publicity : : best practices / / edited by Robert J. Lackie and M. Sandra Wood.
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| Superior document: | Best practices in library services |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Lanham : : Rowman & Littlefield,, [2015] 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Best practices in library services.
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| Online Access: | |
| Physical Description: | 1 online resource (206 pages) :; illustrations. |
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Table of Contents:
- Building a foundation for marketing success / Jeannie Allen
- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger
- Plano Public Library System : building a social media presence / Brent Bloechle
- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie
- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley
- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt
- Increasing library use : it's a long story / Erica Thorsen
- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert
- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson
- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan
- "Flipping the switch" for school library advocacy / Sara Kelly Johns.