Creative library marketing and publicity : : best practices / / edited by Robert J. Lackie and M. Sandra Wood.

• Superior document: Best practices in library services
• TeilnehmendeR: Lackie, Robert J., 1966-; Wood, M. Sandra,
• Place / Publishing House: Lanham : : Rowman & Littlefield,, [2015]; 2015
• Year of Publication: 2015
• Language: English
• Series: Best practices in library services.
• Physical Description: 1 online resource (206 pages) :; illustrations.

Table of Contents

Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.