Creative library marketing and publicity : : best practices / / edited by Robert J. Lackie and M. Sandra Wood.
Saved in:
Superior document: | Best practices in library services |
---|---|
TeilnehmendeR: | |
Place / Publishing House: | Lanham : : Rowman & Littlefield,, [2015] 2015 |
Year of Publication: | 2015 |
Language: | English |
Series: | Best practices in library services.
|
Online Access: | |
Physical Description: | 1 online resource (206 pages) :; illustrations. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 03286nam a2200505 i 4500 | ||
---|---|---|---|
001 | 5004086028 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 150626t20152015mdua ob 001 0 eng|d | ||
020 | |z 9781442254206 (hardcover : alk. paper) | ||
020 | |z 9781442254213 (pbk. : alk. paper) | ||
020 | |a 9781442254220 (e-book) | ||
035 | |a (MiAaPQ)5004086028 | ||
035 | |a (Au-PeEL)EBL4086028 | ||
035 | |a (CaPaEBR)ebr11125170 | ||
035 | |a (CaONFJC)MIL826081 | ||
035 | |a (OCoLC)919317240 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
043 | |a n-us--- | ||
050 | 4 | |a Z716.3 |b .C78 2015 | |
082 | 0 | |a 021.7 |2 23 | |
245 | 0 | 0 | |a Creative library marketing and publicity : |b best practices / |c edited by Robert J. Lackie and M. Sandra Wood. |
264 | 1 | |a Lanham : |b Rowman & Littlefield, |c [2015] | |
264 | 4 | |c 2015 | |
300 | |a 1 online resource (206 pages) : |b illustrations. | ||
336 | |a text |2 rdacontent | ||
337 | |a computer |2 rdamedia | ||
338 | |a online resource |2 rdacarrier | ||
490 | 1 | |a Best practices in library services | |
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. | |
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Libraries |x Marketing. | |
650 | 0 | |a Libraries |x Public relations. | |
650 | 0 | |a Libraries |z United States |v Case studies. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Lackie, Robert J., |d 1966- |e editor. | |
700 | 1 | |a Wood, M. Sandra, |e editor. | |
776 | 0 | 8 | |i Print version: |t Creative library marketing and publicity : best practices. |d Lanham : Rowman & Littlefield, [2015] |k Best practices in library services |
797 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a Best practices in library services. | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4086028 |z Click to View |