Social marketing / / Scott Stratten [and three others].

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Bibliographic Details
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Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (655 pages)
Notes:Includes index.
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Table of Contents:
  • UnMarketing
  • The Science of Marketing
  • Built-in Social: Essential Social Marketing Practices for Every Small Business
  • Engagement Marketing.