Social marketing /

Social marketing / / Scott Stratten [and three others].

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Bibliographic Details
VerfasserIn:
Stratten, Scott,
TeilnehmendeR:
Stratten, Scott,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (655 pages)
Notes:Includes index.
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050 4 |a HF5414  |b .S635 2014 
082 0 |a 658.8  |2 23 
245 0 0 |a Social marketing /  |c Scott Stratten [and three others]. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (655 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
505 0 |a UnMarketing -- The Science of Marketing -- Built-in Social: Essential Social Marketing Practices for Every Small Business -- Engagement Marketing. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed January 7, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social marketing  |v Handbooks, manuals, etc. 
655 4 |a Electronic books. 
700 1 |a Stratten, Scott,  |e author. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4039150  |z Click to View 

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