In search of the obvious : the antidote for today's marketing mess /

In search of the obvious : the antidote for today's marketing mess / / Jack Trout.

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ProQuest (Firm)
Trout, Jack.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:xv, 208 p.
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record_format marc
spelling Trout, Jack.
In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
Hoboken, N.J. : John Wiley & Sons, c2008.
xv, 208 p.
Includes bibliographical references (p. 195-197) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Advertising Brand name products.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=380489 Click to View
language English
format Electronic
eBook
author Trout, Jack.
spellingShingle Trout, Jack.
In search of the obvious the antidote for today's marketing mess /
author_facet Trout, Jack.
ProQuest (Firm)
ProQuest (Firm)
author_variant j t jt
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Trout, Jack.
title In search of the obvious the antidote for today's marketing mess /
title_sub the antidote for today's marketing mess /
title_full In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
title_fullStr In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
title_full_unstemmed In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
title_auth In search of the obvious the antidote for today's marketing mess /
title_new In search of the obvious
title_sort in search of the obvious the antidote for today's marketing mess /
publisher John Wiley & Sons,
publishDate 2008
physical xv, 208 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 T729 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=380489
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 302407175
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is_hierarchy_title In search of the obvious the antidote for today's marketing mess /
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