In search of the obvious : the antidote for today's marketing mess / / Jack Trout.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 208 p. |
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| 050 | 4 | |a HF5415 |b .T729 2008 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Trout, Jack. | |
| 245 | 1 | 0 | |a In search of the obvious |h [electronic resource] : |b the antidote for today's marketing mess / |c Jack Trout. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a xv, 208 p. | ||
| 504 | |a Includes bibliographical references (p. 195-197) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=380489 |z Click to View |