In search of the obvious : the antidote for today's marketing mess / / Jack Trout.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 208 p. |
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| Bibliography: | Includes bibliographical references (p. 195-197) and index. |
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| ISBN: | 9780470288597 (cloth) 0470288590 (cloth) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Jack Trout. |