Time and media markets / edited by Alan B. Albarran, Angel Arrese.
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| Superior document: | LEA's communication series |
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| TeilnehmendeR: | |
| Year of Publication: | 2003 |
| Language: | English |
| Series: | LEA's communication series.
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| Online Access: | |
| Physical Description: | xi, 177 p. |
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Table of Contents:
- Machine generated contents note: 1 Time and Media Markets: An Introduction
- Alan B. Albarran and Angel Arrese
- 2 Media and Representations of Time
- Jacques Durand
- 3 Time as a Niche Dimension: Competition Between the Internet and Television
- Daniel G. McDonald andJohn W Dimmick
- 4 Temporal Aspects of Media Distribution
- Robert G. Picard and Mikko Gronlund
- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost
- Dan Shaver and Mary Alice Shaver
- 6 Time Management and CNN strategies (1980-2000)
- Mercedes Medina
- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe
- David H. Goff
- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning
- Francisco Javier P&eez-Latre
- 9 Media Markets as Time Markets: The Case of Spain
- Alfonso Nieto
- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences
- Patricia E Pbalen
- 11 Time and Media Markets: Summary and Research Agenda
- Angel Arrese and Alan B. Albarran
- Author Index
- Subject Index.