Time and media markets / edited by Alan B. Albarran, Angel Arrese.
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| Superior document: | LEA's communication series |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2003 |
| Language: | English |
| Series: | LEA's communication series.
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| Online Access: | |
| Physical Description: | xi, 177 p. |
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| 008 | 020108s2003 nju sb 001 0 eng | ||
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| 020 | |z 080584113X (alk. paper) | ||
| 035 | |a (MiAaPQ)500366362 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a P96.M36 |b T56 2003 | |
| 082 | 0 | 4 | |a 302.23/068/8 |2 21 |
| 245 | 0 | 0 | |a Time and media markets |h [electronic resource] / |c edited by Alan B. Albarran, Angel Arrese. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum, |c 2003. | ||
| 300 | |a xi, 177 p. | ||
| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 8 | |a Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Marketing. | |
| 650 | 0 | |a Time management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Albarran, Alan B. | |
| 700 | 1 | |a Arrese, Angel. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a LEA's communication series. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=366362 |z Click to View |