Time and media markets / edited by Alan B. Albarran, Angel Arrese.
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| Superior document: | LEA's communication series |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2003 |
| Language: | English |
| Series: | LEA's communication series.
|
| Online Access: | |
| Physical Description: | xi, 177 p. |
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| id |
500366362 |
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| ctrlnum |
(MiAaPQ)500366362 (Au-PeEL)EBL366362 (CaPaEBR)ebr10258460 (CaONFJC)MIL232168 (OCoLC)437233751 |
| collection |
bib_alma |
| record_format |
marc |
| spelling |
Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese. Mahwah, N.J. : Lawrence Erlbaum, 2003. xi, 177 p. LEA's communication series Includes bibliographical references and indexes. Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mass media Marketing. Time management. Electronic books. Albarran, Alan B. Arrese, Angel. ProQuest (Firm) LEA's communication series. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=366362 Click to View |
| language |
English |
| format |
Electronic eBook |
| author2 |
Albarran, Alan B. Arrese, Angel. ProQuest (Firm) |
| author_facet |
Albarran, Alan B. Arrese, Angel. ProQuest (Firm) ProQuest (Firm) |
| author2_variant |
a b a ab aba a a aa |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Albarran, Alan B. |
| title |
Time and media markets |
| spellingShingle |
Time and media markets LEA's communication series Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| title_full |
Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese. |
| title_fullStr |
Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese. |
| title_full_unstemmed |
Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese. |
| title_auth |
Time and media markets |
| title_new |
Time and media markets |
| title_sort |
time and media markets |
| series |
LEA's communication series |
| series2 |
LEA's communication series |
| publisher |
Lawrence Erlbaum, |
| publishDate |
2003 |
| physical |
xi, 177 p. |
| contents |
Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| callnumber-first |
P - Language and Literature |
| callnumber-subject |
P - Philology and Linguistics |
| callnumber-label |
P96 |
| callnumber-sort |
P 296 M36 T56 42003 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=366362 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
300 - Social sciences, sociology & anthropology |
| dewey-ones |
302 - Social interaction |
| dewey-full |
302.23/068/8 |
| dewey-sort |
3302.23 268 18 |
| dewey-raw |
302.23/068/8 |
| dewey-search |
302.23/068/8 |
| oclc_num |
437233751 |
| work_keys_str_mv |
AT albarranalanb timeandmediamarkets AT arreseangel timeandmediamarkets AT proquestfirm timeandmediamarkets |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)500366362 (Au-PeEL)EBL366362 (CaPaEBR)ebr10258460 (CaONFJC)MIL232168 (OCoLC)437233751 |
| hierarchy_parent_title |
LEA's communication series |
| is_hierarchy_title |
Time and media markets |
| container_title |
LEA's communication series |
| author2_original_writing_str_mv |
noLinkedField noLinkedField noLinkedField |
| _version_ |
1792330684829794304 |
| fullrecord |
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