Handbook of marketing decision models

Handbook of marketing decision models / Berend Wierenga, editor.

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Superior document:International series in operations research & management science
:
ProQuest (Firm)
TeilnehmendeR:
Wierenga, B.
ProQuest (Firm)
Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece)
Year of Publication:2008
Language:English
Series:International series in operations research & management science.
Online Access:
Physical Description:x, 625 p. :; ill.
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(CaPaEBR)ebr10253652
(OCoLC)288474829
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record_format marc
spelling Handbook of marketing decision models [electronic resource] / Berend Wierenga, editor.
Marketing decision models
New York : Springer, 2008.
x, 625 p. : ill.
International series in operations research & management science
Includes bibliographical references and indexes.
pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Decision making Mathematical models Congresses.
Electronic books.
Wierenga, B.
ProQuest (Firm)
Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece)
International series in operations research & management science.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=364637 Click to View
language English
format Electronic
Conference Proceeding
eBook
author2 Wierenga, B.
ProQuest (Firm)
Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece)
author_facet Wierenga, B.
ProQuest (Firm)
Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece)
ProQuest (Firm)
Workshop on Advances in Marketing Decision Models
author2_variant b w bw
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
Workshop on Advances in Marketing Decision Models
author_sort Wierenga, B.
title Handbook of marketing decision models
spellingShingle Handbook of marketing decision models
International series in operations research & management science
pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models.
title_full Handbook of marketing decision models [electronic resource] / Berend Wierenga, editor.
title_fullStr Handbook of marketing decision models [electronic resource] / Berend Wierenga, editor.
title_full_unstemmed Handbook of marketing decision models [electronic resource] / Berend Wierenga, editor.
title_auth Handbook of marketing decision models
title_alt Marketing decision models
title_new Handbook of marketing decision models
title_sort handbook of marketing decision models
series International series in operations research & management science
series2 International series in operations research & management science
publisher Springer,
publishDate 2008
physical x, 625 p. : ill.
contents pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.135 H36 42008
genre Electronic books.
genre_facet Congresses.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=364637
illustrated Illustrated
oclc_num 288474829
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