Handbook of marketing decision models / Berend Wierenga, editor.
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| Superior document: | International series in operations research & management science |
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Series: | International series in operations research & management science.
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| Online Access: | |
| Physical Description: | x, 625 p. :; ill. |
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| 245 | 0 | 0 | |a Handbook of marketing decision models |h [electronic resource] / |c Berend Wierenga, editor. |
| 246 | 3 | 0 | |a Marketing decision models |
| 260 | |a New York : |b Springer, |c 2008. | ||
| 300 | |a x, 625 p. : |b ill. | ||
| 490 | 1 | |a International series in operations research & management science | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Decision making |x Mathematical models |v Congresses. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Wierenga, B. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 711 | 2 | |a Workshop on Advances in Marketing Decision Models |d (2006 : |c Athens, Greece) | |
| 830 | 0 | |a International series in operations research & management science. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=364637 |z Click to View |