Subliminal persuasion : influence & marketing secrets they don't want you to know / / Dave Lakhani.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 202 p. |
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Table of Contents:
- Creating message contagion
- Leverage applied propaganda
- Position and package your legend
- Control the emotion and the content
- Get a real endorsement
- Understand beliefs and true believers
- Harness the power of the people's media
- Deliver the experience
- The subliminal power of words
- Creating a cult following
- Seduction.