Subliminal persuasion : influence & marketing secrets they don't want you to know / / Dave Lakhani.

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Year of Publication:2008
Language:English
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Physical Description:xxii, 202 p.
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100 1 |a Lakhani, Dave,  |d 1965- 
245 1 0 |a Subliminal persuasion  |h [electronic resource] :  |b influence & marketing secrets they don't want you to know /  |c Dave Lakhani. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2008. 
300 |a xxii, 202 p. 
504 |a Includes bibliographical references (p. 191-194) and index. 
505 0 |a Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Subliminal advertising. 
650 0 |a Subliminal projection. 
650 0 |a Marketing  |x Psychological aspects. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=353410  |z Click to View