Subliminal persuasion : influence & marketing secrets they don't want you to know / / Dave Lakhani.
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Year of Publication: | 2008 |
Language: | English |
Online Access: | |
Physical Description: | xxii, 202 p. |
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050 | 4 | |a HF5827.9 |b .L35 2008 | |
082 | 0 | 4 | |a 658.8001/9 |2 22 |
100 | 1 | |a Lakhani, Dave, |d 1965- | |
245 | 1 | 0 | |a Subliminal persuasion |h [electronic resource] : |b influence & marketing secrets they don't want you to know / |c Dave Lakhani. |
260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
300 | |a xxii, 202 p. | ||
504 | |a Includes bibliographical references (p. 191-194) and index. | ||
505 | 0 | |a Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Subliminal advertising. | |
650 | 0 | |a Subliminal projection. | |
650 | 0 | |a Marketing |x Psychological aspects. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=353410 |z Click to View |