Subliminal persuasion : influence & marketing secrets they don't want you to know / / Dave Lakhani.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 202 p. |
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500353410 |
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| ctrlnum |
(MiAaPQ)500353410 (Au-PeEL)EBL353410 (CaPaEBR)ebr10296681 (CaONFJC)MIL138146 (OCoLC)647764619 |
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Lakhani, Dave, 1965- Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani. Hoboken, N.J. : John Wiley & Sons, c2008. xxii, 202 p. Includes bibliographical references (p. 191-194) and index. Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Subliminal advertising. Subliminal projection. Marketing Psychological aspects. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=353410 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Lakhani, Dave, 1965- |
| spellingShingle |
Lakhani, Dave, 1965- Subliminal persuasion influence & marketing secrets they don't want you to know / Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| author_facet |
Lakhani, Dave, 1965- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
d l dl |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Lakhani, Dave, 1965- |
| title |
Subliminal persuasion influence & marketing secrets they don't want you to know / |
| title_sub |
influence & marketing secrets they don't want you to know / |
| title_full |
Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani. |
| title_fullStr |
Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani. |
| title_full_unstemmed |
Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani. |
| title_auth |
Subliminal persuasion influence & marketing secrets they don't want you to know / |
| title_new |
Subliminal persuasion |
| title_sort |
subliminal persuasion influence & marketing secrets they don't want you to know / |
| publisher |
John Wiley & Sons, |
| publishDate |
2008 |
| physical |
xxii, 202 p. |
| contents |
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5827 |
| callnumber-sort |
HF 45827.9 L35 42008 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=353410 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8001/9 |
| dewey-sort |
3658.8001 19 |
| dewey-raw |
658.8001/9 |
| dewey-search |
658.8001/9 |
| oclc_num |
647764619 |
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AT lakhanidave subliminalpersuasioninfluencemarketingsecretstheydontwantyoutoknow AT proquestfirm subliminalpersuasioninfluencemarketingsecretstheydontwantyoutoknow |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)500353410 (Au-PeEL)EBL353410 (CaPaEBR)ebr10296681 (CaONFJC)MIL138146 (OCoLC)647764619 |
| is_hierarchy_title |
Subliminal persuasion influence & marketing secrets they don't want you to know / |
| author2_original_writing_str_mv |
noLinkedField |
| _version_ |
1792330684338012161 |
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