Pachangas : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey.
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| Year of Publication: | 2006 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 235 p. :; ill. |
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Table of Contents:
- Introduction
- Political pachangas, marketing, and music
- A history and style of association: music, pachangas, and politics in South Texas
- Marketing pachangas: the Budgirls
- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza
- Out of a social gathering, music: galvanizing persons into politics
- Democracy and the borderlands: two versions
- Pachanga moves: a local republican and a national democratic gathering
- Ace hardware: national corporate marketers learn how the locals do it
- A private event for a public servant: "Mr. Vega" meets modernity.