Pachangas : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey.

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Year of Publication:2006
Edition:1st ed.
Language:English
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Physical Description:x, 235 p. :; ill.
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020 |z 0292706901 (cl. : alk. paper) 
020 |z 0292709617 (pbk. : alk. paper) 
035 |a (MiAaPQ)5003443034 
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050 4 |a JK1991.5.T4  |b D67 2006 
082 0 4 |a 324.7/8/09764  |2 22 
100 1 |a Dorsey, Margaret E.  |q (Margaret Ellen),  |d 1973- 
245 1 0 |a Pachangas  |h [electronic resource] :  |b borderlands music, U.S. politics, and transnational marketing /  |c by Margaret E. Dorsey. 
250 |a 1st ed. 
260 |a Austin :  |b University of Texas Press,  |c c2006. 
300 |a x, 235 p. :  |b ill. 
504 |a Includes bibliographical references (p. [207]-222) and index. 
505 0 |a Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Campaign funds  |z Texas. 
650 0 |a Business and politics  |z Texas, South. 
650 0 |a Corporate sponsorship  |z Texas, South. 
650 0 |a Festivals  |z Texas, South. 
651 0 |a Texas, South  |x Social life and customs. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3443034  |z Click to View