Data mining and market intelligence for optimal marketing returns

Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavella.

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ProQuest (Firm)
Chiu, Susan.
TeilnehmendeR:
Tavella, Domingo, 1948-
ProQuest (Firm)
Year of Publication:2008
Edition:1st ed.
Language:English
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Physical Description:xii, 280 p. :; ill.
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record_format marc
spelling Chiu, Susan.
Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
1st ed.
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
xii, 280 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Data mining.
Electronic books.
Tavella, Domingo, 1948-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=343599 Click to View
language English
format Electronic
eBook
author Chiu, Susan.
spellingShingle Chiu, Susan.
Data mining and market intelligence for optimal marketing returns
author_facet Chiu, Susan.
Tavella, Domingo, 1948-
ProQuest (Firm)
ProQuest (Firm)
author_variant s c sc
author2 Tavella, Domingo, 1948-
ProQuest (Firm)
author2_variant d t dt
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Chiu, Susan.
title Data mining and market intelligence for optimal marketing returns
title_full Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
title_fullStr Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
title_full_unstemmed Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
title_auth Data mining and market intelligence for optimal marketing returns
title_new Data mining and market intelligence for optimal marketing returns
title_sort data mining and market intelligence for optimal marketing returns
publisher Elsevier/Butterworth-Heinemann,
publishDate 2008
physical xii, 280 p. : ill.
edition 1st ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 C485 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=343599
illustrated Illustrated
oclc_num 437209223
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