Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavella.
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| Year of Publication: | 2008 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 280 p. :; ill. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.2 |b .C485 2008 | |
| 100 | 1 | |a Chiu, Susan. | |
| 245 | 1 | 0 | |a Data mining and market intelligence for optimal marketing returns |h [electronic resource] / |c Susan Chiu, Domingo Tavella. |
| 250 | |a 1st ed. | ||
| 260 | |a Amsterdam ; |a Boston : |b Elsevier/Butterworth-Heinemann, |c 2008. | ||
| 300 | |a xii, 280 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Data mining. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tavella, Domingo, |d 1948- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=343599 |z Click to View |