Advocacy : championing ideas & influencing others / / John A. Daly.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 387 p. :; ill. |
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Table of Contents:
- The politics of ideas
- Communicate your idea with impact
- Frame your message
- Build your reputation, create a brand
- Form alliances
- Your idea is only as good as its story
- Who's making the decision?
- Network!
- Timing is everything
- Create persuasive messages
- Make the idea matter
- Make a memorable case
- Demonstrate confidence
- Steer meetings your way.