Advocacy : championing ideas & influencing others / / John A. Daly.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 387 p. :; ill. |
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| 020 | |z 9780300175073 (alk. paper) | ||
| 020 | |z 9780300167757 | ||
| 020 | |a 9780300175073 (electronic bk.) | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HM1166 |b .D35 2011 | |
| 082 | 0 | 4 | |a 302.2 |2 22 |
| 100 | 1 | |a Daly, John A. |q (John Augustine), |d 1952- | |
| 245 | 1 | 0 | |a Advocacy |h [electronic resource] : |b championing ideas & influencing others / |c John A. Daly. |
| 260 | |a New Haven : |b Yale University Press, |c c2011. | ||
| 300 | |a vi, 387 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Social interaction. | |
| 650 | 0 | |a Communication in marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3420714 |z Click to View |