Brand identity essentials : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
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| TeilnehmendeR: | |
| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | 208 p. :; ill. (chiefly col.) |
| Notes: | Includes index. |
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Table of Contents:
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital identity
- Trends
- Shortcuts
- Social media
- Multiples
- Intellectual property
- Documentation
- Evolution
- Competition
- Originality
- Wit-- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity.