Accidental branding : how ordinary people build extraordinary brands /

Accidental branding : how ordinary people build extraordinary brands / / David Vinjamuri.

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ProQuest (Firm)
Vinjamuri, David, 1964-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:xii, 212 p.
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spelling Vinjamuri, David, 1964-
Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
Hoboken, NJ : John Wiley & Sons, Inc., c2008.
xii, 212 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing) United States Case studies.
Entrepreneurship United States Case studies.
Serendipity United States Case studies.
Businesspeople United States Biography.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335778 Click to View
language English
format Electronic
eBook
author Vinjamuri, David, 1964-
spellingShingle Vinjamuri, David, 1964-
Accidental branding how ordinary people build extraordinary brands /
author_facet Vinjamuri, David, 1964-
ProQuest (Firm)
ProQuest (Firm)
author_variant d v dv
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Vinjamuri, David, 1964-
title Accidental branding how ordinary people build extraordinary brands /
title_sub how ordinary people build extraordinary brands /
title_full Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
title_fullStr Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
title_full_unstemmed Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
title_auth Accidental branding how ordinary people build extraordinary brands /
title_new Accidental branding
title_sort accidental branding how ordinary people build extraordinary brands /
publisher John Wiley & Sons, Inc.,
publishDate 2008
physical xii, 212 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 V56 42008
genre Electronic books.
genre_facet Case studies.
Biography.
Electronic books.
geographic_facet United States
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335778
illustrated Not Illustrated
oclc_num 611583349
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