Accidental branding : how ordinary people build extraordinary brands / / David Vinjamuri.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2008 |
Language: | English |
Online Access: | |
Physical Description: | xii, 212 p. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
500335778 |
---|---|
ctrlnum |
(MiAaPQ)500335778 (Au-PeEL)EBL335778 (CaPaEBR)ebr10296407 (CaONFJC)MIL128513 (OCoLC)611583349 |
collection |
bib_alma |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01425nam a2200361Ia 4500</leader><controlfield tag="001">500335778</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">070927s2008 nju sb 001 0ceng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2007039475</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780470165065 (cloth)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500335778</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL335778</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10296407</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL128513</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)611583349</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1255</subfield><subfield code="b">.V56 2008</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Vinjamuri, David,</subfield><subfield code="d">1964-</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Accidental branding</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">how ordinary people build extraordinary brands /</subfield><subfield code="c">David Vinjamuri.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hoboken, NJ :</subfield><subfield code="b">John Wiley & Sons, Inc.,</subfield><subfield code="c">c2008.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xii, 212 p.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Entrepreneurship</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Serendipity</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Businesspeople</subfield><subfield code="z">United States</subfield><subfield code="v">Biography.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335778</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |
record_format |
marc |
spelling |
Vinjamuri, David, 1964- Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. Hoboken, NJ : John Wiley & Sons, Inc., c2008. xii, 212 p. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) United States Case studies. Entrepreneurship United States Case studies. Serendipity United States Case studies. Businesspeople United States Biography. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335778 Click to View |
language |
English |
format |
Electronic eBook |
author |
Vinjamuri, David, 1964- |
spellingShingle |
Vinjamuri, David, 1964- Accidental branding how ordinary people build extraordinary brands / |
author_facet |
Vinjamuri, David, 1964- ProQuest (Firm) ProQuest (Firm) |
author_variant |
d v dv |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Vinjamuri, David, 1964- |
title |
Accidental branding how ordinary people build extraordinary brands / |
title_sub |
how ordinary people build extraordinary brands / |
title_full |
Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. |
title_fullStr |
Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. |
title_full_unstemmed |
Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. |
title_auth |
Accidental branding how ordinary people build extraordinary brands / |
title_new |
Accidental branding |
title_sort |
accidental branding how ordinary people build extraordinary brands / |
publisher |
John Wiley & Sons, Inc., |
publishDate |
2008 |
physical |
xii, 212 p. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.1255 V56 42008 |
genre |
Electronic books. |
genre_facet |
Case studies. Biography. Electronic books. |
geographic_facet |
United States |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335778 |
illustrated |
Not Illustrated |
oclc_num |
611583349 |
work_keys_str_mv |
AT vinjamuridavid accidentalbrandinghowordinarypeoplebuildextraordinarybrands AT proquestfirm accidentalbrandinghowordinarypeoplebuildextraordinarybrands |
status_str |
n |
ids_txt_mv |
(MiAaPQ)500335778 (Au-PeEL)EBL335778 (CaPaEBR)ebr10296407 (CaONFJC)MIL128513 (OCoLC)611583349 |
is_hierarchy_title |
Accidental branding how ordinary people build extraordinary brands / |
author2_original_writing_str_mv |
noLinkedField |
_version_ |
1792330683460354048 |