Accidental branding : how ordinary people build extraordinary brands / / David Vinjamuri.
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Year of Publication: | 2008 |
Language: | English |
Online Access: | |
Physical Description: | xii, 212 p. |
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050 | 4 | |a HF5415.1255 |b .V56 2008 | |
100 | 1 | |a Vinjamuri, David, |d 1964- | |
245 | 1 | 0 | |a Accidental branding |h [electronic resource] : |b how ordinary people build extraordinary brands / |c David Vinjamuri. |
260 | |a Hoboken, NJ : |b John Wiley & Sons, Inc., |c c2008. | ||
300 | |a xii, 212 p. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Branding (Marketing) |z United States |v Case studies. | |
650 | 0 | |a Entrepreneurship |z United States |v Case studies. | |
650 | 0 | |a Serendipity |z United States |v Case studies. | |
650 | 0 | |a Businesspeople |z United States |v Biography. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335778 |z Click to View |