Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra.
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| Superior document: | Advertising and consumer psychology |
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| TeilnehmendeR: | |
| Year of Publication: | 2003 |
| Language: | English |
| Series: | Advertising and consumer psychology.
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| Online Access: | |
| Physical Description: | xxi, 436 p. :; ill. (some col.). |
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