Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra.
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| Superior document: | Advertising and consumer psychology |
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| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2003 |
| Language: | English |
| Series: | Advertising and consumer psychology.
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| Online Access: | |
| Physical Description: | xxi, 436 p. :; ill. (some col.). |
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| 082 | 0 | 4 | |a 153.8/52 |2 21 |
| 245 | 0 | 0 | |a Persuasive imagery |h [electronic resource] : |b a consumer response perspective / |c edited by Linda M. Scott, Rajeev Batra. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, |c 2003. | ||
| 300 | |a xxi, 436 p. : |b ill. (some col.). | ||
| 490 | 1 | |a Advertising and consumer psychology | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Imagery (Psychology) | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Scott, Linda M. | |
| 700 | 1 | |a Batra, Rajeev. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Advertising and consumer psychology. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335532 |z Click to View |