Persuasive imagery : a consumer response perspective /

Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra.

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Superior document:Advertising and consumer psychology
:
ProQuest (Firm)
TeilnehmendeR:
Scott, Linda M.
Batra, Rajeev.
ProQuest (Firm)
Year of Publication:2003
Language:English
Series:Advertising and consumer psychology.
Online Access:
Physical Description:xxi, 436 p. :; ill. (some col.).
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spelling Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
xxi, 436 p. : ill. (some col.).
Advertising and consumer psychology
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Imagery (Psychology)
Persuasion (Psychology)
Advertising Psychological aspects.
Electronic books.
Scott, Linda M.
Batra, Rajeev.
ProQuest (Firm)
Advertising and consumer psychology.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335532 Click to View
language English
format Electronic
eBook
author2 Scott, Linda M.
Batra, Rajeev.
ProQuest (Firm)
author_facet Scott, Linda M.
Batra, Rajeev.
ProQuest (Firm)
ProQuest (Firm)
author2_variant l m s lm lms
r b rb
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Scott, Linda M.
title Persuasive imagery a consumer response perspective /
spellingShingle Persuasive imagery a consumer response perspective /
Advertising and consumer psychology
title_sub a consumer response perspective /
title_full Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
title_fullStr Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
title_full_unstemmed Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
title_auth Persuasive imagery a consumer response perspective /
title_new Persuasive imagery
title_sort persuasive imagery a consumer response perspective /
series Advertising and consumer psychology
series2 Advertising and consumer psychology
publisher Lawrence Erlbaum Associates,
publishDate 2003
physical xxi, 436 p. : ill. (some col.).
callnumber-first B - Philosophy, Psychology, Religion
callnumber-subject BF - Psychology
callnumber-label BF367
callnumber-sort BF 3367 P464 42003
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=335532
illustrated Illustrated
dewey-hundreds 100 - Philosophy & psychology
dewey-tens 150 - Psychology
dewey-ones 153 - Mental processes & intelligence
dewey-full 153.8/52
dewey-sort 3153.8 252
dewey-raw 153.8/52
dewey-search 153.8/52
oclc_num 476148326
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hierarchy_parent_title Advertising and consumer psychology
is_hierarchy_title Persuasive imagery a consumer response perspective /
container_title Advertising and consumer psychology
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