Best practices in marketing with email newsletters : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
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| Year of Publication: | 2002 |
| Language: | English |
| Series: | Practical know-how & case studies
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| Online Access: | |
| Physical Description: | 194 p. :; ill. |
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Table of Contents:
- pt. 1. Email newsletters : the basics
- pt. 2. Formulating your email newsletter strategy
- pt. 3 Newsletter format, length, frequency, and timing
- pt. 4 Content
- pt. 5 Growing subscribers
- pt. 6 Managing distribution and your list
- pt. 7 Measuring performance
- pt. 8 Basic vendor & supplier guide.