Best practices in marketing with email newsletters : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Series: | Practical know-how & case studies
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| Online Access: | |
| Physical Description: | 194 p. :; ill. |
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| LEADER | 01646nam a2200349 a 4500 | ||
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| 001 | 5003340000 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 090803s2002 riua s 000 0 eng d | ||
| 020 | |z 9781932353013 | ||
| 035 | |a (MiAaPQ)5003340000 | ||
| 035 | |a (Au-PeEL)EBL3340000 | ||
| 035 | |a (CaPaEBR)ebr10035715 | ||
| 035 | |a (OCoLC)923252285 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1265 |b .B47 2002 | |
| 245 | 0 | 0 | |a Best practices in marketing with email newsletters |h [electronic resource] : |b for marketers and publishers / |c editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland. |
| 260 | |a Portsmouth, R.I. : |b MarketingSherpa, Inc., |c 2002. | ||
| 300 | |a 194 p. : |b ill. | ||
| 490 | 0 | |a Practical know-how & case studies | |
| 505 | 0 | |a pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Electronic mail systems. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Yudkin, Marcia. | |
| 700 | 1 | |a Gutzman, Alexis D. | |
| 700 | 1 | |a Holland, Anne. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3340000 |z Click to View |