The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen.

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Year of Publication:2007
Language:English
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Physical Description:xx, 300 p.
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record_format marc
spelling Allen, Judy, 1952-
The executive guide to corporate events & business entertaining [electronic resource] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen.
Mississauga, Ont. : J. Wiley & Sons Canada, c2007.
xx, 300 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business entertaining Planning.
Public relations.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333824 Click to View
language English
format Electronic
eBook
author Allen, Judy, 1952-
spellingShingle Allen, Judy, 1952-
The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /
author_facet Allen, Judy, 1952-
ProQuest (Firm)
ProQuest (Firm)
author_variant j a ja
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Allen, Judy, 1952-
title The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /
title_sub how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /
title_full The executive guide to corporate events & business entertaining [electronic resource] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen.
title_fullStr The executive guide to corporate events & business entertaining [electronic resource] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen.
title_full_unstemmed The executive guide to corporate events & business entertaining [electronic resource] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen.
title_auth The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /
title_new The executive guide to corporate events & business entertaining
title_sort the executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /
publisher J. Wiley & Sons Canada,
publishDate 2007
physical xx, 300 p.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD59
callnumber-sort HD 259 A455 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333824
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.2
dewey-sort 3659.2
dewey-raw 659.2
dewey-search 659.2
oclc_num 228509082
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