The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen.

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Year of Publication:2007
Language:English
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Physical Description:xx, 300 p.
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100 1 |a Allen, Judy,  |d 1952- 
245 1 4 |a The executive guide to corporate events & business entertaining  |h [electronic resource] :  |b how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /  |c Judy Allen. 
260 |a Mississauga, Ont. :  |b J. Wiley & Sons Canada,  |c c2007. 
300 |a xx, 300 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Business entertaining  |x Planning. 
650 0 |a Public relations. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333824  |z Click to View